Claire Kenna website copy

I worked with Claire to reinvigorate her website Claire Kenna Energy, to align her copy to reflect her core values and offerings, as well as her new business propositions.


As part of the team at Cassette engaged to create and deliver the launch and ongoing market strategy for the picturesque new community Tulliallan, I was responsible for providing strategic advice, marketing budgeting, marketing strategy and collateral copyand media channel planning.

Fin Boutique

Article for online street press magazine Milk Bar Mag about the launch of swimwear retailer Fin Boutique.

NOOD Body Essentials

Worked with the Cassette team to develop the identity and brand strategy for the delightful coconut body moisturising whip, nood Body Essentials. I was responsible for brand identity documents, including tone of voice and brand profile, as well as the social media calendar and template posts.

Mr Miyagi

Article for online street press publication Milk Bar Mag on the opening of Chapel street favourite restaurant Mr Miyagi.

Lights off for moths

Creating a meaningful and engaging story that would speak to the hearts of the Australian and International public was top of mind when crafting the narrative for Zoos Victoria to help save the critically endangered Mountain Pygmy-possum.


Travel musings and handy hints from my visit to Sagres, Portugal.

Helmeted Honeyeater release

I lead the Zoos Victoria media team in promoting the release of 36 critically endangered Helmeted Honeyeaters, which gained coverage nationally and internationally in publications such as The Guardian and The Age, plus radio and TV coverage. I wrote and pitched the media release and also wrote all online content.

Sri Lanka

My 2018 adventures in the tropical paradise of Sri Lanka, as detailed on my travel blog Voyage Mountain.

Mt Towrong

Travel article for the adventure website We are explorers, detailing a hike on Mt Towrong in the Macedon Ranges.

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